In an age dominated by messaging apps like WhatsApp, the role of SMS has evolved, but it's far from obsolete. SMS continues to be a highly effective communication tool, especially for businesses. Companies that send timely updates, reminders, or promotions to customers often achieve far higher engagement via text than through other channels.
UK businesses, in particular, are capitalising on SMS’s 98% open rate, ensuring their messages are seen and acted upon. Platforms like Textplode allow businesses to seamlessly integrate SMS into their communication strategies, offering a direct, efficient way to reach customers.
Although SMS usage has shifted away from personal messaging, it remains a go-to for companies needing guaranteed delivery and immediate visibility. In fact, 64% of UK consumers prefer receiving communications from businesses via SMS rather than phone calls or emails. This reflects the modern consumer’s desire for quick, easy-to-digest information without being interrupted by a call or lost in an overcrowded inbox.
What’s clear is that SMS is not just a relic from the past. For businesses that want to ensure their message cuts through the digital noise, using SMS effectively provides a reliable and powerful means of communication. Text messaging remains integral to any multi-channel marketing or customer service strategy, especially when paired with advanced tools to simplify sending and tracking.