One of the key strengths of SMS marketing is the immediate response it elicits, with around 90% of messages being opened within just three minutes of delivery. This immediacy makes SMS an excellent tool for promoting time-sensitive offers and updates to customers.
Crafting a personal and relevant message is vital to making the most of this engagement. Including the recipient's name and referencing their previous interactions with your business can create a more intimate connection. This personal touch shows customers that your business values their individual preferences and needs.
However, brevity is essential. SMS has a 160-character limit, so clarity and conciseness are crucial. Focus on delivering a straightforward message that is easy to understand and leaves no room for confusion. A clear call to action (CTA) is a must—whether it’s “Shop Now” or “Claim Your Discount,” the recipient should immediately know what steps to take next.
Equally important is the timing of your messages. Sending SMS during typical business hours will improve open and response rates, while poorly timed messages—such as those sent late at night—can result in customer frustration and increased opt-outs.
When sending SMS campaigns, it's also vital to respect how often you message your audience. Too many messages in a short period can overwhelm customers and lead to disengagement. Each SMS should offer something of value, whether it's a discount, exclusive deal, or important information. Always include an easy opt-out option to ensure that your audience feels in control and remains satisfied with your communications.
By using Textplode, you can seamlessly implement these best practices into your SMS marketing strategy. Through personalisation, well-timed messages, and valuable offers, Textplode ensures that your campaigns engage customers effectively while maximising return on investment.