Black Friday is nearly upon us, and if you're a business in the UK, you’re probably already preparing for the biggest shopping event of the year. With so many companies offering discounts and deals, how do you make sure your offers don’t get lost in the sea of promotions? Here’s a simple solution: SMS marketing. And with a platform like Textplode, it's never been easier to get your Black Friday deals straight into your customers’ hands – quickly and effectively.
Let’s face it – how often do you check your phone? For most of us, it’s basically a reflex. So when a text message comes through, we tend to read it almost immediately. That’s one of the key reasons why text marketing works so well. Unlike email or social media ads that can get buried in a sea of other messages, SMS notifications get noticed. In fact, text messages have an open rate of about 98%. That means when you send out an SMS about your Black Friday sale, your customers are almost guaranteed to see it.
Here’s how it works. Imagine it’s 10am on Black Friday. Your customers are still sipping their morning coffee, scrolling through their phones, and boom – they get a text from you:
“You’re in! Our Black Friday sale starts now – 25% off everything just for YOU! Use code: VIP25. Don’t miss out, the clock’s ticking!”
They don’t have to dig through their email or scroll past a hundred Instagram ads. They see it, they get excited, and they act. That’s the beauty of SMS marketing – it’s quick, personal, and impossible to ignore.
And it doesn’t just stop at simple announcements. SMS is perfect for creating a sense of exclusivity. Want to make your customers feel like VIPs? Try sending something like:
“Black Friday VIP alert! As a loyal customer, you get exclusive access to 30% OFF today – no code needed! Shop now: [link].”
By offering them early access to your deals, or a special discount just for them, you create a sense of urgency and excitement. Everyone loves feeling like they’re in on a secret – especially when it means saving money.
But let’s talk about urgency for a second – because SMS marketing is all about prompting action right now. And nothing gets people moving faster than a flash sale. How about a text that says:
“Flash Sale! 2 HOURS ONLY – 40% off all winter coats! ⏳ Ends at 12pm. Tap here to grab yours before they’re gone ... [link].”
The clock’s ticking, the pressure is on, and people can’t help but act when they know the deal will be gone in a flash. These kinds of time-sensitive messages make customers feel like they’re about to miss out, which is exactly what you want on Black Friday.
Text messages are also perfect for cart reminders. You know that person who got distracted and left something in their cart? A quick, friendly nudge can get them to come back and complete their purchase. Try something like:
“Oops! Looks like you left something behind… Your cart is waiting, and it’s 20% off today ONLY! Complete your purchase here: [link].”
It’s a helpful, personalised reminder that feels less like a pushy sales tactic and more like a friendly nudge to finish what they started.
Now, if you’re thinking, “This sounds great, but how do I keep track of everything?” Don’t worry – Textplode makes it easy to schedule all your SMS campaigns in advance. You can set up automated messages, so they go out at the perfect time, without you having to lift a finger. Whether it’s sending out an early morning deal, a mid-day flash sale, or a last-chance offer, you can automate it all.
And once the madness of Black Friday is over, Textplode lets you track how your SMS marketing performed. You can see who clicked on your links, who made a purchase, and which deals drove the most sales. This data is incredibly useful for tweaking future campaigns – you’ll know exactly what worked and what didn’t, so your next sale can be even more successful.
So, if you’re still on the fence about using bulk SMS for Black Friday, now’s the time to get started. With Textplode, you can send out personalised, time-sensitive offers that cut through the noise and drive sales. Whether you’re sending out exclusive early access, flash sale alerts, or last-minute reminders, text marketing ensures your customers won’t miss a thing.
With a little planning, your Black Friday could be your best one yet. So, get those SMS campaigns ready, and get texting – your customers will thank you for it!